We developed a comprehensive brand strategy supported by a visual identity system inspired by avant-garde jazz aesthetics; (album covers, photos, festival posters etc.) from the 1960s and 70s.

 

Through a refined color palette, swiss design typography, and clean layouts, we built a design language that feels both urban and sophisticated— echoing the club’s rhythm and personality.

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By weaving elements from jazz history, its leading musicians, and the rich cultural layers of Karaköy into the brand identity, we created a visual language rooted in both heritage and place.

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Outcome

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14,500 followers gained in 2 months

High and meaningful engagement rates

Reached the right target audience

Strong ticket sales performance

High ROI with a low CPC of ₺0.63

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