​​Babs is a street-food burger joint that brings retro diner nostalgia into today’s city life; playful, bold, and full of character.

The wordmark nods to mid-century diner signage: classic, rounded letterforms that make “Babs” feel instantly familiar and highly visible.

The identity embraces a playful maximalism; bold colors, vibrant illustrations, building a brand world that feels abundant, energetic, and impossible to ignore.Line-drawn characters; smiling burgers, fries, and milkshake cups extend the brand’s friendly voice.